For Brands & End Businesses

Pick the video capacity your offers actually need.

Sprout tests one offer. Standard creates a monthly foundation. Pro builds a repeatable production system. Enterprise gives larger teams priority capacity and cadence control.

Compare Brand Plans Book a Creative Call Agency path

Brand plan deskPlans / Public

01 · Core unit

Video Ad Pack

02 · Built around

Product, offer, audience, CTA

03 · Delivery

9:16 + 1:1 paid-social-ready files

Buyer routing note

This page is only for brands buying video ads for their own offers. Agencies, media buyers, and Film Studio buyers have separate paths.

Brand Plans

Video ad production packages for brands and end businesses.

Sprout is the low-risk pilot. Standard, Pro, and Enterprise are monthly production paths for teams that need consistent short-form video ads without turning creative into a mess.

Before You Start

The plan comes after the production context, not before it.

Brand buyers should understand what they are receiving, how the work moves, what reviews are included, and what they need to provide before choosing a plan.

Plan-fit context before a monthly commitment

A clear definition of what a Video Ad Pack includes

Turnaround, review, export, and scope expectations

A visible path for Sprout, monthly plans, Film Studio, or agency capacity

Scope before checkout

No subscription-style CTA appears before the page explains deliverables, reviews, timing, and required inputs.

Offer-first intake

The buying reason, audience, pain, proof, and CTA come before visual production decisions.

Review-ready rhythm

Monthly plans are framed as production capacity with checkpoints, not vague content bundles.

01 · Low-risk first frame

Sprout

Pilot

$99one-time

The fastest way to see how one offer translates into a video ad before committing to a monthly plan.

Upgrade credit

The $99 is credited toward month one when you upgrade within 7 days of pilot delivery.

Video Ad Packs

Length

Up to 15s

Reviews

2 points

Turnaround

7 days

Best fit

First-time clientsOne product / one offer testBusinesses that want proof before committing

Core included

1 product / 1 offer
1 Video Ad Pack
3 hook options
1 script
1 storyboard / concept board
1 master cut up to 15 seconds
Captions / text overlays

Before production starts

Offer-to-Creative Intake
Brand Alignment Sheet
Pro-reviewed Brand Rules

Operating rules

Turnaround: 7-day turnaround after the brief, required assets, and scope are approved.

Reviews: 1 direction review before edit finalization and 1 final polish review after first draft delivery.

Exports: 9:16 delivery with 1:1 export included.

Start Sprout

Full scope, review structure, and required inputs are detailed below before you choose a plan.

02 · Monthly video foundation

Standard

Foundation

$997/ month

Consistent short-form video output for brands that need a reliable monthly creative foundation.

Video Ad Packs

6 / month

Products

Up to 2

Offers

Up to 2

Length

Up to 30s

Best fit

Growing businesses with a small but active offer setBrands that need ongoing video productionTeams that want predictable monthly delivery

Core included

Up to 2 products
Up to 2 offers
6 Video Ad Packs / month
Videos up to 30 seconds
Commercial-grade premium video
Brand Alignment Sheet
Pro-reviewed Brand Rules

Before you subscribe

Plan fit guidance
What a Video Ad Pack includes
Delivery rhythm explanation

Operating rules

Turnaround: Delivered in planned production waves after brief, assets, and scope approval.

Reviews: Review checkpoints are built into each production wave to keep feedback organized.

Exports: Standard delivery is 9:16 with 1:1 exports included.

Choose Standard

Full scope, review structure, and required inputs are detailed below before you choose a plan.

03 · High-output production system

Pro

Production system

$1,997/ month

A repeatable video production engine for active businesses that need creative moving every month.

Video Ad Packs

12 / month

Waves

2 planned

Adjustment credits

6 / month

Voiceover

Included

Best fit

Businesses actively running multiple offersTeams producing frequent paid-social campaignsBrands with several products or ongoing creative refresh needs

Core included

Up to 3 products
Up to 3 offers
12 Video Ad Packs / month
Videos up to 30 seconds
Delivered in 2 planned production waves of up to 6 videos each
1 direction review and 1 final polish review in each production wave
6 light adjustment credits / month

Before you subscribe

Plan fit and capacity expectations
Production wave explanation
Light adjustment credit definition

Operating rules

Turnaround: Priority turnaround through 2 planned production waves of up to 6 videos each.

Reviews: Each wave includes 1 direction review and 1 final polish review.

Exports: 9:16 delivery and 1:1 exports included.

Choose Pro

Full scope, review structure, and required inputs are detailed below before you choose a plan.

04 · Priority video capacity

Enterprise

Priority capacity

From $2,497/ month

Priority capacity for brands with more offers, more moving parts, and more frequent refresh demands.

Video Ad Packs

15 / month

Products

Up to 5

Cadence

Custom

Queue

Priority

Best fit

Brands with active paid-social operationsTeams managing multiple products and offersBusinesses that need a more customized production cadence

Core included

Up to 5 products
Up to 5 offers
15 Video Ad Packs / month
Videos up to 30 seconds
Custom production cadence
Priority queue
Highest volume among standard brand plans

Before you subscribe

Enterprise fit discussion
Capacity and cadence planning
Communication structure

Operating rules

Turnaround: Custom production cadence with priority queue access after scope approval.

Reviews: Scheduled review checkpoints with structured Loom updates and a defined creative cadence.

Exports: 9:16 delivery and 1:1 exports included; other exports can be scoped.

Discuss Enterprise

Full scope, review structure, and required inputs are detailed below before you choose a plan.

Sprout credit

Start small without making the first decision feel throwaway.

Sprout is a one-time pilot for one product and one offer. If the pilot proves fit, the $99 is credited toward month one when you upgrade within 7 days of pilot delivery.

Review Sprout Scope

Wrong pricing page?

Agency and media-buyer capacity is separate.

If you keep the client relationship, strategy, ad account, reporting, and media buying while lotabin supports video production, use the partner capacity path instead.

View partner capacity

Subscription Decision Panel

Know the operating model before you pick the plan.

Each path explains what you receive, who it is best for, how reviews work, what happens after you start, and what your team needs to provide.

Pilot decision

Sprout

The fastest way to see how one offer translates into a video ad before committing to a monthly plan.

$99

one-time

Turnaround

7-day turnaround after the brief, required assets, and scope are approved.

Review

1 direction review before edit finalization and 1 final polish review after first draft delivery.

Formats

9:16 delivery with 1:1 export included.

Best for

First-time clients
One product / one offer test
Businesses that want proof before committing

You receive before starting

Offer-to-Creative Intake
Brand Alignment Sheet
Pro-reviewed Brand Rules
Loom creative direction handoff

What happens after start

You submit the intake and required assets.
lotabin confirms the scope and creative angle.
The Video Ad Pack moves through direction, draft, polish, and delivery.
The $99 is credited toward month one when you upgrade within 7 days of pilot delivery.

Your team provides

Offer details
Product or service information
Brand notes
References

Before CTAScope visible first

Choose this plan only after reviewing the plan details, scope notes, production rhythm, review structure, and required inputs on this page.

Start Sprout

Monthly foundation

Standard

Consistent short-form video output for brands that need a reliable monthly creative foundation.

$997

/ month

Turnaround

Delivered in planned production waves after brief, assets, and scope approval.

Review

Review checkpoints are built into each production wave to keep feedback organized.

Formats

Standard delivery is 9:16 with 1:1 exports included.

Best for

Growing businesses with a small but active offer set
Brands that need ongoing video production
Teams that want predictable monthly delivery
Businesses building the foundation of their brand image

You receive before starting

Plan fit guidance
What a Video Ad Pack includes
Delivery rhythm explanation
Review structure and scope notes

What happens after start

Creative Direction Setup aligns the first wave.
Products and offers are prioritized for the month.
Production moves in planned waves with review checkpoints.
Approved videos are delivered in paid-social-ready formats.

Your team provides

Products and offers
Priority order
Assets
Brand notes

Before CTAScope visible first

Choose this plan only after reviewing the plan details, scope notes, production rhythm, review structure, and required inputs on this page.

Choose Standard

Active production

Pro

A repeatable video production engine for active businesses that need creative moving every month.

$1,997

/ month

Turnaround

Priority turnaround through 2 planned production waves of up to 6 videos each.

Review

Each wave includes 1 direction review and 1 final polish review.

Formats

9:16 delivery and 1:1 exports included.

Best for

Businesses actively running multiple offers
Teams producing frequent paid-social campaigns
Brands with several products or ongoing creative refresh needs
Owners who need a production system, not one-off videos

You receive before starting

Plan fit and capacity expectations
Production wave explanation
Light adjustment credit definition
Creative Direction Call structure

What happens after start

A Monthly Creative Direction Call sets priorities.
The month is split into two planned production waves.
Refreshes and new Video Ad Packs are organized by offer priority.
Light adjustment credits can be used for minor approved-video updates.

Your team provides

Monthly priorities
Offer details
Performance feedback if available
Assets

Before CTAScope visible first

Choose this plan only after reviewing the plan details, scope notes, production rhythm, review structure, and required inputs on this page.

Choose Pro

Priority capacity

Enterprise

Priority capacity for brands with more offers, more moving parts, and more frequent refresh demands.

From $2,497

/ month

Turnaround

Custom production cadence with priority queue access after scope approval.

Review

Scheduled review checkpoints with structured Loom updates and a defined creative cadence.

Formats

9:16 delivery and 1:1 exports included; other exports can be scoped.

Best for

Brands with active paid-social operations
Teams managing multiple products and offers
Businesses that need a more customized production cadence
Brands that want priority access and higher-touch communication

You receive before starting

Enterprise fit discussion
Capacity and cadence planning
Communication structure
Scope and review expectations

What happens after start

A custom production cadence is defined.
Products, offers, and refresh needs are prioritized.
Production moves through scheduled checkpoints.
Delivery is organized around brand capacity and speed requirements.

Your team provides

Product and offer map
Priority cadence
Brand rules
Assets

Before CTAScope visible first

Choose this plan only after reviewing the plan details, scope notes, production rhythm, review structure, and required inputs on this page.

Discuss Enterprise

Plan Detail Blocks

The full scope is visible before the next step.

Each plan expands into its operating logic: best fit, included work, before-start context, what happens after purchase, required inputs, review structure, and scope boundaries.

Plan 01Low-risk first frame

Sprout

$99one-time

The fastest way to see how one offer translates into a video ad before committing to a monthly plan.

Why it exists

Sprout gives a serious buyer a small, controlled entry point without making the first decision feel like a blind subscription.

Upgrade path

The $99 Sprout fee is credited toward month one when you upgrade within 7 days of pilot delivery.

Turnaround

7-day turnaround after the brief, required assets, and scope are approved.

Reviews

1 direction review before edit finalization and 1 final polish review after first draft delivery.

Formats

9:16 delivery with 1:1 export included.

Decision context

Best for

First-time clients
One product / one offer test
Businesses that want proof before committing

What it includes

1 product / 1 offer
1 Video Ad Pack
3 hook options
1 script
1 storyboard / concept board
1 master cut up to 15 seconds
Captions / text overlays
Brand Alignment Sheet
Pro-reviewed Brand Rules
Offer-to-Creative Intake
Loom creative direction handoff
2 review points: 1 direction review and 1 final polish review
7-day turnaround after brief and required assets are received

What you receive before production

Offer-to-Creative Intake
Brand Alignment Sheet
Pro-reviewed Brand Rules
Loom creative direction handoff

What happens after you start

You submit the intake and required assets.
lotabin confirms the scope and creative angle.
The Video Ad Pack moves through direction, draft, polish, and delivery.
The $99 is credited toward month one when you upgrade within 7 days of pilot delivery.

What your team provides

Offer details
Product or service information
Brand notes
References
Assets, if available

Scope notes

One product
One offer
New concepts outside the approved scope require a new Video Ad Pack.

Before pilot CTA

This page has shown the scope, review structure, turnaround rules, exports, required inputs, and next steps before asking you to choose Sprout.

Start Sprout

Plan 02Monthly video foundation

Standard

$997/ month

Consistent short-form video output for brands that need a reliable monthly creative foundation.

Why it exists

Standard is for brands that need consistent short-form video output without turning production into a complicated agency retainer.

Turnaround

Delivered in planned production waves after brief, assets, and scope approval.

Reviews

Review checkpoints are built into each production wave to keep feedback organized.

Formats

Standard delivery is 9:16 with 1:1 exports included.

Decision context

Best for

Growing businesses with a small but active offer set
Brands that need ongoing video production
Teams that want predictable monthly delivery
Businesses building the foundation of their brand image

What it includes

Up to 2 products
Up to 2 offers
6 Video Ad Packs / month
Videos up to 30 seconds
Commercial-grade premium video
Brand Alignment Sheet
Pro-reviewed Brand Rules
Creative Direction Setup
Storyboarding included
Offer-to-Creative Workshop, if available as early VIP access
Captions / text overlays
9:16 delivery
1:1 exports
Delivered in planned production waves
Review checkpoints built into each production wave

What you receive before subscribing

Plan fit guidance
What a Video Ad Pack includes
Delivery rhythm explanation
Review structure and scope notes

What happens after you start

Creative Direction Setup aligns the first wave.
Products and offers are prioritized for the month.
Production moves in planned waves with review checkpoints.
Approved videos are delivered in paid-social-ready formats.

What your team provides

Products and offers
Priority order
Assets
Brand notes
References and feedback

Scope notes

Up to 2 products
Up to 2 offers
Extra concepts or new offers count as additional Video Ad Packs.

Before subscription CTA

This page has shown the scope, review structure, turnaround rules, exports, required inputs, and next steps before asking you to choose Standard.

Choose Standard

Plan 03High-output production system

Pro

$1,997/ month

A repeatable video production engine for active businesses that need creative moving every month.

Why it exists

Pro is for businesses that do not just need more videos. They need a production system that keeps creative moving.

Turnaround

Priority turnaround through 2 planned production waves of up to 6 videos each.

Reviews

Each wave includes 1 direction review and 1 final polish review.

Formats

9:16 delivery and 1:1 exports included.

Decision context

Best for

Businesses actively running multiple offers
Teams producing frequent paid-social campaigns
Brands with several products or ongoing creative refresh needs
Owners who need a production system, not one-off videos

What it includes

Up to 3 products
Up to 3 offers
12 Video Ad Packs / month
Videos up to 30 seconds
Delivered in 2 planned production waves of up to 6 videos each
1 direction review and 1 final polish review in each production wave
6 light adjustment credits / month
Refreshes from prior ads, top concepts, winning concepts, client-provided feedback, or internal notes
Voiceover included
Monthly Creative Direction Call
Priority turnaround
Brand Alignment Sheet
Pro-reviewed Brand Rules
Storyboarding included
Offer-to-Creative Workshop
Captions / text overlays
9:16 delivery
1:1 exports

What you receive before subscribing

Plan fit and capacity expectations
Production wave explanation
Light adjustment credit definition
Creative Direction Call structure

What happens after you start

A Monthly Creative Direction Call sets priorities.
The month is split into two planned production waves.
Refreshes and new Video Ad Packs are organized by offer priority.
Light adjustment credits can be used for minor approved-video updates.

What your team provides

Monthly priorities
Offer details
Performance feedback if available
Assets
Review feedback

Scope notes

Up to 3 products
Up to 3 offers
Major new directions count as new Video Ad Packs, not light adjustments.

Before subscription CTA

This page has shown the scope, review structure, turnaround rules, exports, required inputs, and next steps before asking you to choose Pro.

Choose Pro

Plan 04Priority video capacity

Enterprise

From $2,497/ month

Priority capacity for brands with more offers, more moving parts, and more frequent refresh demands.

Why it exists

Enterprise is for brands that need capacity, consistency, and speed without production becoming a bottleneck.

Turnaround

Custom production cadence with priority queue access after scope approval.

Reviews

Scheduled review checkpoints with structured Loom updates and a defined creative cadence.

Formats

9:16 delivery and 1:1 exports included; other exports can be scoped.

Decision context

Best for

Brands with active paid-social operations
Teams managing multiple products and offers
Businesses that need a more customized production cadence
Brands that want priority access and higher-touch communication
Growing businesses looking to enhance brand identity

What it includes

Up to 5 products
Up to 5 offers
15 Video Ad Packs / month
Videos up to 30 seconds
Custom production cadence
Priority queue
Highest volume among standard brand plans
Refreshes from client-provided feedback, prior ads, top concepts, existing winners, or internal notes
Voiceover included
Optional avatar-supported video scope
Creative Direction Cadence
Structured Loom updates
Scheduled review checkpoints
Brand Alignment Sheet
Pro-reviewed Brand Rules
Storyboarding included
Offer-to-Creative Workshop
Captions / text overlays
9:16 delivery
1:1 exports

What you receive before subscribing

Enterprise fit discussion
Capacity and cadence planning
Communication structure
Scope and review expectations

What happens after you start

A custom production cadence is defined.
Products, offers, and refresh needs are prioritized.
Production moves through scheduled checkpoints.
Delivery is organized around brand capacity and speed requirements.

What your team provides

Product and offer map
Priority cadence
Brand rules
Assets
Review owners

Scope notes

Up to 5 products
Up to 5 offers
Avatar-supported scope is optional and defined before production.

Before subscription CTA

This page has shown the scope, review structure, turnaround rules, exports, required inputs, and next steps before asking you to choose Enterprise.

Discuss Enterprise

Plan Comparison

Choose by creative load, not by vague features.

The right plan depends on how many offers need to move, how frequently creative needs to refresh, and how much production capacity your team needs each month.

Comparison of Sprout, Standard, Pro, and Enterprise brand plans
Decision point	Sprout Low-risk first frame	Standard Monthly video foundation	ProMost active High-output production system	Enterprise Priority video capacity
Public price	$99 one-time	$997 / month	$1,997 / month	From $2,497 / month
Best use	One-off proof of offer-to-video fit	Predictable monthly video foundation	High-output recurring production system	Priority capacity for larger offer sets
Products / offers	1 product / 1 offer	Up to 2 products / 2 offers	Up to 3 products / 3 offers	Up to 5 products / 5 offers
Video Ad Packs	1 pack	6 / month	12 / month	15 / month
Video length	Up to 15 seconds	Up to 30 seconds	Up to 30 seconds	Up to 30 seconds
Production rhythm	Single pilot flow	Planned production waves	2 planned waves of up to 6 videos	Custom production cadence
Review structure	1 direction review + 1 final polish review	Review checkpoints inside each wave	Direction + final polish review in each wave	Scheduled checkpoints + structured Loom updates
Turnaround	7 days after brief and required assets	Planned monthly wave delivery	Priority turnaround	Priority queue + custom cadence
Light adjustment credits	Not included	Scoped as needed	6 / month	Scoped to cadence
Voiceover	Optional depending on scope	Optional depending on scope	Included	Included
Exports	9:16 + 1:1	9:16 + 1:1	9:16 + 1:1	9:16 + 1:1; other exports can be scoped

Video Ad Pack Core

One focused ad angle, built all the way to delivery.

The Video Ad Pack is the core lotabin unit: not a vague task, not a content dump, and not a random folder of assets. It is one creative angle moved through direction, production, review, and delivery.

Pack BuildCore unit

Concept board1 angle

Turn the buying reason into the first frame.

The pack begins with the commercial reason to watch: audience, pain, proof, CTA, and visual direction.

Hook

Script

Board

Cut

Caption

Export

Review path

Direction review before edit finalization. Final polish review after the first draft. Fewer loose notes, cleaner handoff.

What a Video Ad Pack includes

Launch-ready core

1 core video angle or concept

3 hook options

1 script

1 storyboard or concept board

1 master cut

Captions and on-screen text overlays

9:16 delivery

1:1 export

Review checkpoints built into the production flow

Optional depending on plan or scope

VoiceoverRefresh from an existing winning conceptExtra variants16:9 exportAvatar-supported delivery

Compare Brand Plans See Sample Concepts

From Offer to Launch-Ready Video

The work moves through checkpoints, not guesswork.

Video does not help if it never gets made, approved, or launched. The lotabin workflow keeps the creative process legible from brief to final files.

Step 01

Offer-to-Creative Intake

The brief starts with the commercial center of the ad: product, offer, audience, pain, proof, CTA, brand notes, references, and available assets.

Product or service
Offer and CTA
Target audience and pain points
Brand notes and references
Existing assets, if available

Step 02

Creative Direction

The offer is translated into a production-ready angle before edit work begins, so the video is built around a clear strategic point.

Angle selection
Hook direction
Script logic
Storyboard or concept board
Brand alignment notes

Step 03

Production Waves

Videos are grouped into scheduled waves so reviews stay organized and delivery does not become a scattered folder drop.

Wave planning
Direction review
First draft
Final polish review
Delivery queue

Step 04

Launch-Ready Delivery

Approved assets are delivered in paid-social-ready formats with captions, on-screen text, and exports aligned to scope.

9:16 delivery
1:1 export
Final naming structure
Review-ready delivery
Clean handoff

Scope Notes

Fast delivery works only when scope stays visible.

These rules keep production organized, protect review time, and prevent a light update from turning into a full creative restart.

Shared delivery rules

Turnaround begins once the brief is submitted, required assets are received, and scope is approved.
Review checkpoints are built into the production flow to keep feedback organized, predictable, and fast.
Standard delivery is 9:16 with 1:1 included. Other exports can be quoted or included depending on plan and scope.
The communication style is designed to reduce friction: clear intake, clear direction, structured review points, clean delivery, and fewer unnecessary meetings.
New products, new offers, new concepts, new scripts, new storyboards, full creative reworks, and substantially different directions count as new Video Ad Packs.

Light adjustment creditsPro and scoped plans

A light adjustment credit is for a minor update to an approved video. It keeps small improvements moving without reopening the entire concept.

Applies to

Hook swap
CTA change
Caption / overlay update
Pacing trim
Music swap
Small visual replacement
Minor variant from an approved asset
Extra format version

Out of scope

New product
New offer
New concept
New script
New storyboard
Full creative rework
Substantially different direction

Out-of-scope items count as new Video Ad Packs.

Separate Buyer Paths

Not every buyer belongs on a brand subscription page.

The pricing system keeps brand plans, agency capacity, and longer-form Film Studio work separate so the offer does not become confusing.

Agency or media buyer?

View partner capacity instead.

If you own the client relationship, strategy, reporting, and ad account while lotabin handles video production, the agency path is built for white-label, co-branded, and capacity-block workflows.

Discuss Partner Capacity

Need longer-form video?

Film Studio is custom quoted.

Some messages need more room than a 15–30 second paid-social ad. Film Studio is built for longer-form clarity, education, explanation, and deeper brand communication. It is the right path for explainers, education, sales-support videos, and branded communication that needs more room than short-form ads.

Request a Film Studio Quote

FAQ Preview

The questions buyers ask before creative starts.

A few plan, delivery, and rights answers are shown here. The full FAQ page will cover the rest of the buying process.

DeliveryPlan desk

When does turnaround start?

Turnaround starts once the brief is submitted, required assets are received, and the scope is approved. This keeps timelines tied to usable production inputs, not guesswork.

DeliveryPlan desk

What is a Production Wave?

A Production Wave is a scheduled group of videos delivered together for review. Each wave includes a direction review before edit finalization and a final polish review after first draft delivery.

PlansPlan desk

What is a Video Ad Pack?

A Video Ad Pack is the core production unit: one video angle or concept, three hook options, a script, a storyboard or concept board, one master cut, captions, on-screen text overlays, 9:16 delivery, 1:1 export, and review checkpoints.

PlansPlan desk

Is Sprout credited toward a monthly plan?

Yes. The $99 Sprout pilot is credited toward month one when the client upgrades within 7 days of pilot delivery.

PlansPlan desk

What are light adjustment credits?

Light adjustment credits are for minor updates to approved videos, such as hook swaps, CTA changes, caption updates, pacing trims, music swaps, small visual replacements, minor variants, or extra format versions.

PlansPlan desk

What is out of scope for a light adjustment?

A new product, new offer, new concept, new script, new storyboard, full creative rework, or substantially different direction counts as a new Video Ad Pack.

Need the full answer set?

The full FAQ route will include turnaround, revisions, ownership, AI usage, subscriptions, partner work, Film Studio, source files, Production Waves, and Light Adjustment Credits.

Visit the FAQ

Start With the Right Production Path

Choose the plan after the scope is clear.

Book a creative call if you want help deciding between Sprout, Standard, Pro, Enterprise, Film Studio, or partner capacity.

Book a Creative Call Start Sprout

Bring

The offer, audience, assets, and constraints.

Receive

Direction, script logic, board, production, review, and launch-ready files.

Protect

Brand perception while creative moves faster.