Clear answers before creative enters production.
This page covers the practical details serious buyers ask about: turnaround, revisions, rights, AI usage, source files, subscriptions, partner work, Film Studio, and how to get started.
01 · Plan clarity
Scope, reviews, turnaround, exports
02 · Buyer routing
Brands, agencies, Film Studio
03 · No fake promises
No guaranteed ROAS or viral claims
Objection Library
The questions that should be answered before production starts.
Good creative operations do not hide the practical details. Turnaround, reviews, rights, source files, AI usage, partner boundaries, and Film Studio scope should be visible before a buyer commits.
General
5 answersIs lotabin a media buying agency?
No. lotabin is a video ad production desk. It supports paid-social-ready creative, but it does not replace the media buyer, ad account owner, or reporting function.
How is AI used?
AI supports modern production workflows, but direction, structure, brand judgment, and final creative decisions remain human-directed. The goal is speed without making the brand look cheaper.
Do you guarantee ad performance?
No. lotabin creates structured, launch-ready video ads, but it does not promise fake ROAS, viral outcomes, or platform results. Creative quality, clarity, and delivery discipline are the controllable focus.
How do we get started?
Choose the path that fits your buyer type: brand plan, agency partner capacity, or Film Studio. From there, submit the intake, provide required assets, approve scope, and production can begin.
Do strategy calls replace a full marketing strategy engagement?
No. Creative direction calls help set video priorities, angles, and production rhythm. They do not replace media buying, full-funnel strategy, analytics ownership, or ad account management.
Plans
6 answersWhat is a Video Ad Pack?
A Video Ad Pack is the core production unit: one video angle or concept, three hook options, a script, a storyboard or concept board, one master cut, captions, on-screen text overlays, 9:16 delivery, 1:1 export, and review checkpoints.
Is Sprout credited toward a monthly plan?
Yes. The $99 Sprout pilot is credited toward month one when the client upgrades within 7 days of pilot delivery.
What are light adjustment credits?
Light adjustment credits are for minor updates to approved videos, such as hook swaps, CTA changes, caption updates, pacing trims, music swaps, small visual replacements, minor variants, or extra format versions.
What is out of scope for a light adjustment?
A new product, new offer, new concept, new script, new storyboard, full creative rework, or substantially different direction counts as a new Video Ad Pack.
Can I cancel a monthly plan?
Cancellation and renewal terms should be confirmed before the monthly plan starts. The public site focuses on scope, deliverables, review structure, and buyer routing rather than legal contract terms.
When should a brand choose Enterprise?
Enterprise is the right path when a brand has more products, more offers, a custom production cadence, priority queue needs, or higher-touch creative communication requirements.
Delivery
4 answersWhen does turnaround start?
Turnaround starts once the brief is submitted, required assets are received, and the scope is approved. This keeps timelines tied to usable production inputs, not guesswork.
What is a Production Wave?
A Production Wave is a scheduled group of videos delivered together for review. Each wave includes a direction review before edit finalization and a final polish review after first draft delivery.
Are the videos ready for paid social platforms?
Standard short-form delivery is built around paid-social use, including 9:16 delivery, 1:1 export, captions, and on-screen text overlays. Other formats can be scoped when needed.
Can you work from existing winning ads?
Yes, depending on plan and scope. Existing winners, prior concepts, client-provided feedback, and internal notes can be used to guide refreshes or new Video Ad Packs.
Rights
3 answersWho owns the finished videos?
Finished deliverables are intended for client campaign use after payment and scope completion. Any exceptional source-file or licensing needs should be clarified before production starts.
Are source files included?
Source files are not assumed by default. They can be scoped separately when a project or partner workflow requires them.
Can we request source files?
Source files are not assumed by default. If your team or agency workflow needs source files, that should be scoped before production starts.
Agencies
3 answersCan agencies use lotabin white-label?
Yes. Agencies and media buyers can use white-label fulfillment, co-branded support, or capacity blocks depending on the client relationship and workflow.
Does lotabin need ad account access?
No. Partner plans are designed so lotabin can handle production without needing end-client ad account access.
Can the agency stay client-facing?
Yes. Partner workflows can be white-label, co-branded, or capacity-block based. The agency keeps the client relationship, strategy, reporting, and ad account.
Film Studio
2 answersHow is Film Studio different from Video Ad Packs?
Video Ad Packs are built for 15–30 second paid-social ads. Film Studio is for longer-form explainers, educational content, sales-support videos, and branded communication up to 1 minute 30 seconds depending on scope.
How are Film Studio revision rounds handled?
Film Studio can include up to 5 revision rounds depending on scope. The exact review path should be defined in the custom production plan before work begins.
Use the creative call to clarify scope before production starts.
The right next step depends on buyer type, offer complexity, monthly creative load, review needs, and whether you need brand plans, partner capacity, or Film Studio.
Bring
The offer, audience, assets, and constraints.
Receive
Direction, script logic, board, production, review, and launch-ready files.
Protect
Brand perception while creative moves faster.